To reassert KitchenAid as a design leader ahead of our 2023 Color of the Year launch, we stopped looking to design trends to influence our products and started looking to our products to influence design trends. Together with world renowned fashion designer, Marta Del Rio and five New York based up-and-comers - we didn’t do another swag drop or big brand collab. Instead, we transformed a 100+ year old design icon into a 12-piece haute couture collection, where the product itself became the muse.
We created a media hack that got fashion editors talking about a kitchen appliance.
🏆 ART DIRECTORS CLUB AWARDS
Bronze Cube in Brand-Side / In-House for Experiential Design
LiveEvent
When you don't drive your car, it gets dusty.
We showed people that their parked car could pile up something way better than dust.
We're incredibly proud of this project for several reasons:
We developed prototypes and successfully pitched the concept using cereal tea and a grinder.
It marked our first opportunity to present ideas to a CMO.
Despite the challenges of the pandemic, we remain proud of our work and are eager to continue creating projects like this.
The pandemic wasn’t all about video calls and social distancing, we wanted to show the reality millions of women face during stay-at-home orders.
This project was a true labor of love, made with passionate individuals across the globe in San Francisco, Chicago, New York, Miami, and Caracas.
We wanted to change the way people gift on Mother’s Day. So we created a social campaign to show how to use Marshalls products as wrapping paper, and a framed loving message as the real gift.
The idea was produced on a budget that would make most creatives cry and roll up our sleeves at the same time. Over the course of a week, we went shopping during lunch time, hung our smartphones from the ceiling and became masters at wrapping frames with apparel.
We compiled and recycled important documents, from diplomas to acceptance letters of old Instituto students, to create a notebook made entirely of Latino success stories. A blank canvas to inspire the next generations.
Quarantine started, and people were having fun on video calls while we worked on Messenger Rooms, a new Facebook product where anyone, anywhere can create their Room and connect with friends and family.
AdWeek’s Ad of the Day
Ever heard of the phrase “building the plane as you fly it?” Neither had we, until we heard it every day during this project.
Soccer fans make all kinds of outrageous promises to ‘help’ their team win. But they don’t always fulfill them .
Allstate Insurance used the personification of misfortune, Bad Luck, to make sure fans kept the promises they made.
Juxtapose the sacrifices parents make to keep their kids happy with something they don’t do to keep them safe: make sure they’re in the right car seat
YOUNG LION USA 2020 - PRINT 2nd Place
The brief was for CureSearch, a children’s cancer research center aiming to find possible corporate partners to help fund research.
