savor the moment

The 2025 KitchenAid® Color of the Year, Butter, is a nostalgic color that brings memories to the table.

For the launch, we tapped into the emotional power of taste—how a single bite can transport you back to childhood. This warm, comforting hue became the centerpiece of a global campaign celebrating the moments, flavors, and feelings that make home special.

From concept to execution, we developed key deliverables to introduce Butter to the world, crafting a story that resonates across cultures. Here are some of our favorite pieces from the launch.